Anime is all about fandom. Simply being a portal to the worlds of anime wasn’t enough, we needed to show that we’re fans too, going beyond standard marketing fare. By showing up and showing out events, building activations, and developing our own content, showed the world we were fans above all, and the streaming service we provide was born from that fandom. As a Creative Director I helped lead the newly formed concept team to push the boundaries and grow the fanbase for each and every IP we touched.